Endometriosis Center of Excellence · Dallas, Texas · Your plan for the quarter

Your plan for October to December 2026

For Dr. Rachael Haverland. What we build in the next 90 days, why each piece is on the list, and how we judge it. We judge it on consult requests, not traffic.

Draft for reviewPrepared by SwarmSystemOctober 10, 2026
The quarter

Your next 90 days

This plan covers October, November and December 2026. That is the fourth quarter of the year.

The short answer

Articles bring readers. Pages book them.

Your articles bring readers. This plan adds the pages that turn readers into consult requests.

Here is why. In the last 90 days, visitors from search who landed on your home page sent 571 consult requests. Your most read article had 3,472 visits from search and sent 1. Readers are there. Most of them never find the page that helps them decide.

The timing

We checked last year's numbers for a rush to book before January 1. There was none. Consult requests peaked in February and March 2026. So every new page in this plan goes live by early January, ahead of that peak.

What you get

Your plan this quarter

Every month, you get the same three things.

8
New pages on your site, every month
20
Articles on your site, every month
1
Google profile post, every day

Over the quarter that adds up to 24 new pages and 60 articles. Nine of October's 20 articles are already live, so October adds 11 more. You own every page and every article.

Today

Where you stand

Your site has grown fast. Clicks from Google went from 1,866 in June 2025 to 13,377 in September 2026.

Clicks from Google search, by month
Clicks from Google search rose from 1,866 in June 2025 to a peak of 19,067 in March 2026, and were 13,377 in September 2026.
June 2025 to September 202613,377 in September
Visits from search, by month
Visits to your site from search rose from 2,340 in June 2025 to a peak of 22,314 in March 2026, and were 14,841 in September 2026.
From your website visitor numbers14,841 in September

Consult requests, last 90 days

July 12 to October 9, 2026. Taps to call are taps on a phone number or Call button. They are not answered calls.

776
Form requests sent from your website
315
Taps to call on your website
47,095
Visits to your website from search
768
Taps to call on your Google profile, up from 599 in the same months last year. Google counts these on its own, so we keep them on their own line and never add them to the website numbers.

Three terms on this page

Trust score

Your site scores 13

Search tools score how much Google is likely to trust a site. At our last check, on August 17, 2026, your score was 13. A higher score makes harder searches easier to win.

Difficulty

From 0 to 100

Difficulty says how hard a search is to win. Higher is harder. "endometriosis treatment" scores 89, which is hard. "out of network endometriosis surgeon" scores 10, which is easy.

Small, specific

Real searches tools miss

Some searches are real but our keyword tools cannot count them. We mark those "Small, specific" and lean on your own Google search data instead.

By topic

The searches we target

We group the work into seven topics. Two kinds of numbers show up below, and we always say which one it is.

1. Paying and planning

Cost, insurance and travel

  • Cost searches: 4,669 views in your search data, 90 days
  • "endometriosis surgery cost": 1,801 views in your search data, 90 days
  • Travel and virtual visits: Small, specific
2. Choosing surgery

Treatment and surgery

  • "endometriosis treatment": 7,387 views in your search data, 90 days
  • "endometriosis surgery": 4,111 views in your search data, 90 days
  • "laparoscopy for endometriosis": 2,355 views in your search data, 90 days
3. Deep and severe disease

Stage 4, bowel and nerves

  • "stage 4 endometriosis": 12,100 searches a month, nationwide
  • Sciatic and nerve searches: 7,889 views in your search data, 90 days
  • Bowel searches: 5,655 views in your search data, 90 days
4. After a past surgery

Second opinions

  • Pain after surgery and second opinion searches: 1,808 views in your search data, 90 days
  • "how quickly can endometriosis grow back after surgery": 984 views in your search data, 90 days
5. Ovaries, uterus and fertility

Adenomyosis and fertility

  • "adenomyosis": 201,000 searches a month, nationwide
  • "endometrioma": 22,200 searches a month, nationwide
  • Fertility after excision: Small, specific
6. Life stage

Teens and menopause

  • Menopause searches: 23,914 views in your search data, 90 days
  • "endometriosis after menopause": 2,484 views in your search data, 90 days
  • Teen searches: 1,521 views in your search data, 90 days
7. Getting diagnosed

Tests, imaging, first visit

  • "endometriosis diagnosis": 8,100 searches a month, nationwide
  • "endomtest": 1,427 views in your search data, 90 days
  • First visit searches: 432 views in your search data, 90 days
24 new pages

New pages by month

Listed in priority order each month. Pages closest to a booking come first. Every page links to your appointment page. Some pages need a fact only you can confirm. Those say "if you confirm" and point to a numbered question at the end of this page.

October

OrderPageThe searchWhy, with its numberLinks to
1Paying for Endometriosis Surgery: Insurance and What to Ask (if you confirm your insurance and payment options, question 1)endometriosis surgery costCost searches showed your site 4,669 times in 90 days. Cost is often the last question before someone books.Appointment page, first visit page, excision surgery page
2Endometriosis Treatment Options: Medicine, Surgery and When to See an Excision Specialistendometriosis treatmentYour biggest decision search, with 7,387 views in 90 days. Today your site shows on page three for it, through an older article.Excision surgery page, laparoscopy page, excision or ablation page, appointment page
3Laparoscopy for Endometriosis (if you confirm you diagnose and remove it in the same surgery, question 6)laparoscopy for endometriosis2,355 views in 90 days, near the bottom of page one. With related laparoscopy searches, about 7,000 views in all.Excision surgery page, cost page, appointment page
4Stage 4 and Deep Endometriosis Surgery (if you confirm you operate on stage 4 and who is on your team, question 8)stage 4 endometriosis surgery"stage 4 endometriosis" gets 12,100 searches a month nationwide. Stage 4 and deep disease searches showed your site 10,700 times in 90 days.Bowel page, bladder page, second opinion page, appointment page
5Your First Visit With an Endometriosis Excision Specialist (if you confirm what a first visit covers, question 4)what to expect at endometriosis specialist appointmentFirst visit searches showed your site 432 times in 90 days. This is the page between reading and booking.Appointment page
6Excision or Ablation: Which Surgery We Do and Why (if you confirm you only excise, question 5)ablation vs excision441 views in 90 days across this question. The main search already shows on page one.Excision surgery page, appointment page
7Still in Pain After Endometriosis Surgery? Second Opinions (if you confirm you review outside surgery reports and imaging, question 23)endometriosis second opinionPain after surgery and second opinion searches showed your site 1,808 times in 90 days. No page speaks to these patients today.Stage 4 page, appointment page
8Bowel Endometriosis Surgery (if you confirm the bowel surgery you do and your partner surgeon, question 9)bowel endometriosis excisionBowel searches showed your site 5,655 times in 90 days. "endometriosis on bowel symptoms" gets 2,900 searches a month nationwide.Stage 4 page, appointment page

November

OrderPageThe searchWhy, with its numberLinks to
1Traveling for Excision Surgery and Virtual Visits (if you confirm virtual visits and the states you see, questions 2 and 3)out of state endometriosis surgerySmall, specific. One of your recent reviews is from a patient who traveled from out of state to see you. This page shows the next patient how.Cost page, appointment page
2Bladder and Ureter Endometriosis Surgery (if you confirm the bladder work you do, question 10)bladder endometriosis surgeryBladder searches showed your site 4,556 times in 90 days. You have many bladder articles and no treatment page.Stage 4 page, appointment page
3Diaphragm and Chest Endometriosis Treatment (if you confirm you treat it and with which surgeon, question 11)thoracic endometriosis treatmentYour chest pain article showed in Google 101,023 times in 90 days. It has no treatment page to send readers to.Appointment page
4Adenomyosis: Diagnosis and Treatment Options (if you confirm what you offer, question 13)adenomyosis201,000 searches a month nationwide. Adenomyosis searches showed your site 2,279 times in 90 days.Hysterectomy page, appointment page
5Endometrioma (Chocolate Cyst) Removal (if you confirm you remove the cyst and save the ovary, question 14)endometrioma22,200 searches a month nationwide, and no page or article on your site is about it yet.Fertility page, appointment page
6How We Diagnose Endometriosis Before Surgery (if you confirm where imaging is done, question 24)endometriosis diagnosis8,100 searches a month nationwide. MRI searches showed your site 3,796 times in 90 days and ultrasound searches 3,099.Appointment page
7Sciatic and Pelvic Nerve Endometriosis (if you confirm nerve work, question 12)sciatic endometriosis surgerySciatic and nerve searches showed your site 7,889 times in 90 days. "pelvic pain radiating down leg" alone had 6,896.Appointment page
8Endometriosis Care for Teens and Young Women (if you confirm the youngest age you see, question 16)endometriosis in teensTeen searches showed your site 1,521 times in 90 days. Your teen treatment article has already brought consult requests.Appointment page

December

OrderPageThe searchWhy, with its numberLinks to
1Endometriosis After Menopause: Evaluation and Surgery (if you confirm you treat patients after menopause, question 17)endometriosis after menopause treatmentMenopause searches showed your site 23,914 times in 90 days and brought 492 clicks. That is the most clicks of any topic with no treatment page.Appointment page
2Excision Surgery and Fertility (if you confirm how you work with fertility doctors, question 18)can excision surgery improve fertility86 views in 90 days. Small, but it gives your fertility articles a page to point to.Endometrioma page, appointment page
3Excision Surgery Results: What Affects Them (if you confirm what we may say, question 22)endometriosis surgery success rate488 views in 90 days, already on page one. The page explains what affects results. It shows no success rates.Appointment page
4Hysterectomy and Endometriosis: What to Know Before You Decide (if you confirm when you recommend it, question 15)does hysterectomy cure endometriosisHysterectomy searches showed your site 174 times in 90 days. Patients ask about it and want the full picture before they decide.Appointment page
5Robotic Excision Surgery (if you confirm you use a robot and for which cases, question 7)robotic endometriosis surgeryRobotic searches showed your site 878 times in 90 days. The main one sits near the top of page two.Laparoscopy page, appointment page
6C Section Scar and Belly Wall Endometriosis (if you confirm you treat it, question 19)c section scar endometriosis201 views in 90 days. Three recent articles on this need a page to point to.Appointment page
7Painful Sex and Endometriosis: When to See a Specialist (if you confirm how you evaluate it, question 20)painful sex endometriosis121 views in 90 days. A common symptom with almost nothing on your site about it.Appointment page
8Pelvic Pain With No Answer Yet: When to See an Excision Specialist (if you confirm you see patients with no diagnosis, question 21)pelvic pain specialist31 views in 90 days. "chronic pelvic pain specialist" gets 50 searches a month nationwide. It serves patients who do not have a diagnosis yet.Appointment page

If you do not treat one of these, we swap in another page. A symptom checklist page is first in line.

60 articles

Articles by month

Each article answers a question patients search for. Each one ends by pointing to the page that helps them decide, and to your appointment page.

October: 9 already live

October: 11 new

ArticleThe searchNumberSupports
Before and After Endometriosis Laparoscopy: What Surgery Findsbefore and after endometriosis laparoscopy4,303 views in your search data, 90 daysLaparoscopy page
Life After Endometriosis Surgery: The First Yearlife after endometriosis surgery756 views in your search data, 90 daysExcision surgery page
20 Symptoms of Endometriosis and Which Ones Mean It Is Time for a Specialist20 symptoms of endometriosis857 views in your search data, 90 daysFirst visit page
Is Endometriosis Curable? An Honest Answer About What Excision Removesis endometriosis curable239 views in your search data, 90 daysTreatment options page
How Painful Is a Laparoscopy for Endometriosis?how painful is a laparoscopy for endometriosis499 views in your search data, 90 daysLaparoscopy page
Can Endometriosis Kill You? When It Becomes Dangerouscan endometriosis kill you220 views in your search data, 90 daysStage 4 page
How Long Does Endometriosis Surgery Take?how long does endometriosis surgery take159 views in your search data, 90 daysLaparoscopy page
Why Is My Endometriosis Pain Getting Worse?why is my endometriosis pain getting worse112 views in your search data, 90 daysSecond opinion page
Pelvic Pain After Eating: Could It Be Bowel Endometriosis?pelvic pain after eating279 views in your search data, 90 daysBowel page
Your Deductible and Endometriosis Surgery: Questions to Ask Your Plan (after question 1)endometriosis surgery deductibleSmall, specificCost page
Out of Network Excision Surgeons: How to Ask Your Plan (after question 1)out of network endometriosis surgeonSmall, specificCost page

November: 20 new

ArticleThe searchNumberSupports
At Home Tests vs Traditional Methods: Can They Diagnose Endometriosis?endomtest1,427 views in your search data, 90 daysDiagnosis page
How Fast Does Endometriosis Grow?how fast does endometriosis grow210 searches a month, nationwideStage 4 page
Upper Back Pain and Endometriosisupper back pain endometriosis256 views in your search data, 90 daysDiaphragm and chest page
Shortness of Breath After Laparoscopic Surgery: Gas Pain or Something Elseshortness of breath after laparoscopic surgery80 views in your search data, 90 daysDiaphragm and chest page
Burning Pain With Endometriosis: When Nerves Are Involvedendometriosis burning pain217 views in your search data, 90 daysSciatic and nerve page
Can an Endometrioma Go Away Without Surgery?endometriosis cyst treatment without surgery70 views in your search data, 90 daysEndometrioma page
Endometrioma Surgery Recoveryendometrioma surgery recovery65 views in your search data, 90 daysEndometrioma page
Endometriosis and Rectal Bleedingendometriosis rectal bleeding145 views in your search data, 90 daysBowel page
Endometriosis Gas Painendometriosis gas pain230 views in your search data, 90 daysBowel page
What to Eat After Laparoscopy for Endometriosiswhat to eat after laparoscopy for endometriosis170 views in your search data, 90 daysLaparoscopy page
Bleeding After Endometriosis Surgery: What Is Normal and When to Callbleeding after endometriosis surgery179 views in your search data, 90 daysLaparoscopy page
Why Does Endometriosis Flare Up at Night?why does my endometriosis flare up at night150 views in your search data, 90 daysTreatment options page
Bleeding Between Periods With Endometriosisendometriosis bleeding between periods98 views in your search data, 90 daysFirst visit page
Questions to Ask After Endometriosis Surgeryquestions to ask after endometriosis surgery80 views in your search data, 90 daysSecond opinion page
How to Prevent Endometriosis, and Why Early Care Mattershow to prevent endometriosis208 views in your search data, 90 daysFirst visit page
Ablation Surgery Complications in Endometriosis Explainedablation surgery complications endometriosisSmall, specificExcision or ablation page
Do You Need a Referral to See an Endometriosis Specialist? (after question 4)endometriosis specialist referralSmall, specificFirst visit page
Flying After Endometriosis Surgeryflying after endometriosis surgerySmall, specificTravel page
Reading Your Surgery Report Before a Second Opinionendometriosis operative reportSmall, specificSecond opinion page
Endometriosis Surgery Scars: What Laparoscopic Excision Leaves Behindendometriosis surgery scarsSmall, specificLaparoscopy page

December: 20 new

ArticleThe searchNumberSupports
HRT and Endometriosis After Menopausehrt and endometriosis297 views in your search data, 90 daysMenopause page
Stage 4 Endometriosis After Menopausestage 4 endometriosis after menopause150 views in your search data, 90 daysMenopause page
Endometriosis After Hysterectomy and Menopauseendometriosis after hysterectomy and menopause70 views in your search data, 90 daysHysterectomy page
Should You Have Excision Before IVF?endometriosis surgery before ivfSmall, specificFertility page
How Long After Endometriosis Surgery Can I Have Sex?how long after endometriosis surgery can i have sex51 views in your search data, 90 daysPainful sex page
Myfembree, Orilissa or Surgery: How to Decidemyfembree14,800 searches a month, nationwideTreatment options page
Adenomyosis: When to Get a Second Opinionadenomyosis second opinion12 views in your search data, 90 daysAdenomyosis page
Prior Authorization for Endometriosis Surgery (after question 1)prior authorization endometriosis surgerySmall, specificCost page
Ureteral Stents After Endometriosis Surgeryureteral stent endometriosisSmall, specificBladder page
Cystoscopy and Bladder Endometriosiscystoscopy endometriosisSmall, specificBladder page
Pudendal Nerve Pain and Endometriosispudendal nerve endometriosisSmall, specificSciatic and nerve page
Bowel Prep Before Endometriosis Surgerybowel prep endometriosis surgerySmall, specificBowel page
Driving Home After Endometriosis Surgerydriving after endometriosis surgerySmall, specificTravel page
Why Surgeons Check the Appendix During Excisionappendix endometriosisSmall, specificLaparoscopy page
Belly Button (Umbilical) Endometriosisumbilical endometriosisSmall, specificC section scar page
Ovarian Remnant Pain After Hysterectomyovarian remnant endometriosisSmall, specificHysterectomy page
How Many Endometriosis Surgeries Is Too Many?how many endometriosis surgeriesSmall, specificSecond opinion page
Recovering From Diaphragm Excisiondiaphragm endometriosis surgery recoverySmall, specificDiaphragm and chest page
Reading Your Pathology Report After Excisionendometriosis pathology reportSmall, specificResults page
Groin (Inguinal) Endometriosisinguinal endometriosisSmall, specificSciatic and nerve page

Clinical articles carry a medical review line once you say yes to question 25.

A post every day

Your Google profile

When someone near Dallas searches for an endometriosis specialist, your Google profile is often the first thing they see. In the last three months, people tapped Call on it 768 times and clicked through to your website 1,762 times. That is up from 599 taps to call and 1,404 website clicks in the same months last year.

You have 90 Google reviews with a 4.7 star average. Patients keep saying the same things: you listen, you are thorough, and they finally felt heard. Those words do more for a new patient than anything we could write.

What we do through December

Weekly themes

Week ofThemeLines up with
Oct 12 to 18Is it endometriosis?First visit page, the 20 symptoms article
Oct 19 to 25Flare upsTreatment options page, the pain getting worse article
Oct 26 to Nov 1Back and leg painStage 4 page, sciatic and nerve page
Nov 2 to 8Choosing a specialistFirst visit page, second opinion page
Nov 9 to 15Excision surgery explainedExcision or ablation page, laparoscopy page, the laparoscopy pain article
Nov 16 to 22After surgeryLaparoscopy page, the eating and bleeding after surgery articles
Nov 23 to 29Thanksgiving week: gut and bloatingBowel page, the gas pain article
Nov 30 to Dec 6Bladder, bowel and deep endometriosisBladder page, stage 4 page, diaphragm and chest page
Dec 7 to 13FertilityEndometrioma page, fertility page, the excision before IVF article
Dec 14 to 20Your first visitFirst visit page, cost page
Dec 21 to 27Christmas week: menopause and stressMenopause page, the HRT article
Dec 28 to 31A plan for the new yearTreatment options page, appointment page

Each Sunday post invites people to request a consult. Holiday hours go up once you confirm them (question 28).

Pages you already have

Fixes to pages you have

These are not counted in your 8 pages and 20 articles. They make the pages you already own work harder, because they already have readers.

Your most read article

After laparoscopy surgery

It had 3,472 visits from search in 90 days and sent 1 consult request. We add a "talk to an excision specialist" block near the top and at the end, plus a stage 4 section.

Your top 20 articles

A next step on each one

Your diarrhea article had 1,379 visits from search and no consult requests. Your nausea article had 1,150 and none. Each gets the same short block that points to the right page and your appointment page.

Home page

Say excision specialist

Visitors from search who landed here sent 571 consult requests in 90 days. "endometriosis specialist" showed your site 2,996 times, on page two. The title and headline will say "Endometriosis Excision Specialist". The form stays as it is.

Excision surgery page

On page two today

"endometriosis surgery" showed your site 4,111 times in 90 days, on page two. We add who it is for, the steps, a request block, and links to the cost and travel pages.

Appointment page

What happens next

It had 257 visits from search and sent 46 consult requests. We add what happens after someone sends the form, plus virtual visit notes once you answer questions 2 and 3.

About Dr. Haverland

List what you do

"dr haverland" searches already find you near the top of page one. We list the procedures you confirm and link each one to its new page.

Help paying for care

Link to the cost page

Your financial aid article sent 6 consult requests from 349 visits, more than any other article. It will link to the new cost page.

Resources and insights

List the new pages

Your resources and insights pages will list every new page, so readers can find them.

Searches close to page one

These articles already show near the top. A short new section can move them up.

SearchViews, 90 daysWhere it sitsThe fix
endometriosis symptoms12,971Top of page twoStrengthen your early signs article and add a "when to see an excision specialist" block
endometriosis flare up11,002Bottom of page oneMatch the article title to the search, add a symptoms section and common questions
pelvic pain radiating down leg6,896Bottom of page oneAdd a section with that exact phrase, link to the sciatic and nerve page
stage 4 endometriosis surgery recovery5,337Bottom of page oneAdd a stage 4 section to your top article, link to the stage 4 page
endometriosis blood clots5,207Bottom of page oneAdd a blood clots section and common questions
stage 3 endometriosis5,049Top of page twoOne section for each stage in your stages article
endometriosis ovulation pain1,845Top of page twoAdd an ovulation pain section to your pain symptoms article
chest pain during period1,640Bottom of page oneAdd common questions, link to the diaphragm and chest page
what does endometriosis look like on ultrasound1,373Bottom of page oneAdd a section and image descriptions, link to the diagnosis page
Estimates

What to expect

Estimates, not promises

90 days is the fair test

We judge this plan on consult requests, not traffic. We do not promise a ranking by a date. Nobody honest can.

Our starting line is the last 90 days: 776 form requests and 315 taps to call from your website, and 768 taps to call on your Google profile.

Our estimates

What we control

On purpose

What we are not chasing

Some searches bring lots of readers but very few consult requests. We leave these out on purpose.

Every month

How we pick what is next

Each month we read three things: your Google search data, your website visitor numbers and the data from our keyword tools.

We keep what brings consult requests. We drop what does not. The next month's pages and articles come from that read, not from a guess.

From you

Questions for you

Your answers decide which pages we can build and what they say. A short answer to each is enough.

For the new pages

  1. Which insurance plans are you in network with? Do you see out of network patients, give superbills, help with prior authorization, or offer financing? May we mention a plan year ending in posts?
  2. Do you offer virtual first visits, and for patients in which states?
  3. Roughly what share of your surgery patients come from outside Texas?
  4. What happens at a first visit? What records and imaging should patients bring? Do they need a referral?
  5. Do you only excise, or do you ever ablate?
  6. Do you diagnose and remove endometriosis in the same surgery? Is it outpatient?
  7. Do you use robotic surgery, and for which cases?
  8. Do you operate on stage 4 and deep endometriosis? Who else is on your surgical team?
  9. Bowel endometriosis: what kinds of bowel surgery do you do, and with which partner surgeon?
  10. Bladder and ureter: what do you do, and do you work with a urologist?
  11. Do you treat diaphragm or chest endometriosis, and with a chest surgeon?
  12. Do you do nerve sparing surgery, or treat sciatic or pudendal nerve endometriosis?
  13. What do you offer for adenomyosis?
  14. Endometriomas: do you remove the cyst and save the ovary?
  15. When do you recommend a hysterectomy, and what happens with the ovaries?
  16. What is the youngest age you see?
  17. Do you treat patients after menopause?
  18. Do you work with fertility doctors? What is your view on surgery before IVF?
  19. Do you treat C section scar and belly wall endometriosis?
  20. How do you evaluate painful sex? Do you work with pelvic floor therapists?
  21. Do you see pelvic pain patients who have no diagnosis yet?
  22. What may we say about surgery results? The page will show no success rates and no patient details.
  23. Will you review outside surgery reports and imaging before a visit?
  24. Is imaging or mapping done in your office, or by referral?
  25. May your articles say "Medically reviewed by Dr. Haverland"?
  26. Which procedures does Dr. Katherine Smith do? Is she seeing patients at your office, and should she appear on your Google profile?

For your Google profile

  1. Is the yearly surgery number on your Google profile current, and is it OK to show?
  2. What are your holiday hours for Thanksgiving, Christmas and New Year?
  3. Can you send 15 or more real photos of you, your team and the office?
  4. Has any patient given written permission to share their story?
  5. Who answers new patient calls and form requests today?
  6. May we add a Book button on your profile that goes to your appointment page?
  7. Do you offer obstetric care? If not, we suggest removing that category from your profile.
  8. Are all eight services on your profile still offered as listed?
  9. May we post short, neutral replies to four older reviews that have no reply yet?